Client overview
Client: Ashlee Spa & Salon
Industry: Wellness, Beauty & Spa Services
Location: Chennai, Tamil Nadu
Outlets: Started with 6 Outlets ➡️ Grew to 7 Active Outlets
Engagement: 1.5 Years (Ongoing)
Services Delivered: SEO, Social Media Marketing, Website Design & Development, Content Strategy, Local SEO, Vox Pop & Offer Campaigns
About the Client
Ashlee Spa & Salon is one of Chennai’s most trusted family-friendly wellness brands, established in 2016. Positioned as India’s No.1 Thai Spa brand, they offer spa treatments, salon services, foot reflexology, and bridal packages across 7 prime Chennai locations – Tambaram, Mylapore, SkyOne Mall, Velachery, Pallavaram, Thoraipakkam, and Perumbakkam – covering over 15,000 sq. ft. of luxury space.
The Challenge
When Ashlee Spa partnered with Notion Graffiti, their digital presence didn’t reflect the quality and scale of their brand. The key problems were:
- No structured SEO strategy – the website was invisible on Google for local spa searches
- No consistent social media content – irregular posting with no clear brand voice
- No review-building system despite having hundreds of happy customers
- No targeted offer campaigns to drive consistent footfall across outlets
- No engaging video content to build trust with new audiences
Our Strategy & Execution
1. Website Design, Development & SEO
We built ashleespa.com from scratch – with dedicated service pages for Spa, Salon, Foot Spa, and Bridal & Groom, a franchise/partner page, FAQ sections, and location-specific content. Every page was structured for both user experience and local SEO performance.
2. SEO & Content Strategy
We targeted high-intent local keywords such as “best Thai spa in Chennai,” “couple massage Chennai,” and “family spa near me.” Full on-page optimization including metadata, schema markup, internal linking, and blog content was executed consistently over 12+ months.
3. Social Media Marketing – Instagram & Facebook
We took complete ownership of Ashlee’s social media. Our team executed a consistent content calendar covering service reels, therapy explainers, bridal lookbooks, seasonal creatives, client testimonials, and behind-the-scenes spa content – resulting in 887+ posts and 8,600+ Instagram followers.
4. Vox Pop Campaigns
We produced on-ground Vox Pop videos – candid, real client testimonials filmed directly at Ashlee’s spa outlets. These authentic short-form videos built powerful social proof, increased organic reach, and drove new walk-in clients across all branches.
5. Offer Campaigns – Built to Pull Clients In
We crafted and executed targeted offer campaigns – festival specials, couple packages, referral discounts, and membership drives – designed to fill seats during off-peak hours and build repeat visits. Each campaign was designed with custom creatives and distributed across Instagram, Facebook, and WhatsApp.
6. Local SEO & Google Business Profile
We optimized GBP listings for all 7 outlets with complete information, photos, Q&As, service categories, and regular posts. A structured review-generation strategy helped Ashlee maintain a 5.0 star Google rating across branches.
The Results
SEO Performance – Google Search Console
| Metric | Month 1 | After 1 Year | Growth |
| Total Clicks | 340 | 30,900 | +90x |
| Total Impressions | 10,100 | 1,110,000 | +110x |
| Average CTR | 3.4% | 2.8% | Stable |
| Average Position | 12.9 | 8.7 | +4 Positions |
From 340 clicks and 10,100 impressions in Month 1, Ashlee Spa grew to 30,900 organic clicks and 1.11 Million search impressions within 12 months of partnering with Notion Graffiti.
Social Media & Brand Numbers
| Metric | Result |
| Instagram Followers | 8,600+ |
| Total Posts Published | 887+ |
| Google Star Rating | 5.0 ⭐ (145+ Reviews) |
| Vox Pop Videos | Multiple Campaigns |
| Offer Campaigns | Ongoing |
| Active Outlets | 7 across Chennai |
| Total Happy Customers | 1,00,000+ |
What We Delivered
- Complete website design, development & management
- 12+ months of SEO strategy and execution
- 887+ social media posts across Instagram & Facebook
- Vox Pop video campaigns filmed at outlet locations
- Festival and seasonal offer campaigns with custom creatives
- Google Business Profile management for all 7 outlets
- Review generation strategy maintaining 5.0 rating
- WhatsApp chat integration for instant lead capture
- YouTube testimonial shorts production
The Takeaway
Ashlee Spa & Salon is proof that a strong local brand, paired with the right digital strategy, can scale exponentially. In just 12 months, we took their website from near-zero visibility to over 1 million impressions and 30,000+ organic clicks – while building a loyal social media following, a 5-star reputation, and a steady stream of clients walking through their doors every day.
Ready to Grow Like Ashlee Spa?
Let’s build your digital success story together.