RDB College for Women - Case Study

Client overview

Client: RDB College for Women
Industry: Higher Education & Admissions
Location: Tamil Nadu
Campaign Duration: April 2026 – July 2026
Programs Promoted: Undergraduate (UG) & Postgraduate (PG) Admissions
Services Delivered: Performance Marketing, Meta Ads Strategy, Lead Generation, Funnel Design, Audience Research, Creative Direction, Campaign Optimization & Retargeting

About the Client

RDB College for Women is a leading educational institution dedicated to empowering women through quality higher education. Offering a diverse portfolio of undergraduate and postgraduate programs across Commerce, Technology, Psychology, Biotechnology, Education, Management, and Healthcare disciplines, the institution aimed to strengthen its digital admissions ecosystem and drive quality enquiries for the 2026 admission season.

With increasing competition in the education sector, RDB College recognized the need for a structured digital marketing approach that could not only create awareness but also generate highly qualified admission enquiries from students and parents actively considering higher education options.

The Challenge

When RDB College partnered with Notion Graffiti, the objective was not simply to collect leads but to build a sustainable admissions funnel capable of attracting genuinely interested prospects.

The institution faced several challenges:

• Increasing competition among colleges and universities
• Difficulty reaching the right student and parent audience segments
• Generating qualified admission enquiries instead of low-intent leads
• Building awareness before asking prospective students to convert
• Maintaining a sustainable cost per lead while maximizing reach
• Creating a scalable campaign framework that could support both UG and PG admissions

Rather than running isolated lead campaigns, we proposed a performance-driven Meta Ads strategy designed to build awareness, nurture interest, and convert engaged audiences into admission enquiries.

Our Strategy & Execution

1. Awareness Campaigns – Building Demand Before Asking for Admissions

Most educational institutions focus directly on lead generation.

We took a different approach.

Instead of pushing admission forms from day one, we first invested in building awareness among students and parents across Tamil Nadu.

This phase allowed us to:

• Identify high-performing audience segments
• Build remarketing pools
• Collect behavioral data
• Understand creative preferences
• Reduce inefficiencies during lead generation campaigns

The objective was simple – ensure students were already familiar with RDB College before being asked to enquire.

Awareness Results

• 2.88 Million+ People Reached
• 5.73 Million+ Impressions Generated
• 21,014 Profile Visits
• 1,400+ Instagram Followers Acquired
• 218+ Facebook Followers Gained

These numbers matter because admissions begin long before a lead form is submitted. Repeated exposure builds trust, and trust drives enquiries.

2. Lead Generation Campaigns

Once sufficient audience intelligence was gathered, we shifted into conversion-focused campaigns.

Rather than relying on a single enquiry source, we built multiple conversion pathways.

This included:

• Facebook Instant Forms
• Instagram Lead Forms
• WhatsApp Conversations
• Landing Page Experiences (where applicable)

Providing multiple enquiry options significantly improved conversion rates while allowing users to interact through their preferred communication channel.

Campaigns were continuously optimized based on:

• Audience behaviour
• Creative performance
• Placement effectiveness
• Lead quality
• Conversion trends

3. Creative Strategy & Messaging

In education marketing, creative quality plays a critical role in influencing decision-making.

Instead of producing generic admission posters, we developed messaging frameworks tailored for different audience groups.

Our strategy included:

• Student-focused communication
• Parent-centric messaging
• Course-specific creatives
• Admission awareness campaigns
• Trust-building content
• Multiple ad variations
• Continuous creative testing

This iterative approach enabled Meta’s algorithm to identify winning combinations faster and improve overall campaign performance.

4. Retargeting Campaigns

Prospective students rarely make admission decisions after seeing one advertisement.

Admissions involve research, comparison, and multiple interactions before action.

To maximize campaign efficiency, we implemented retargeting campaigns targeting users who had:

• Watched videos
• Visited social profiles
• Engaged with advertisements
• Opened lead forms
• Interacted with previous campaigns

This helped us convert warm audiences into high-intent enquiries while improving overall return on ad spend.

The Results

Meta Ads Performance Overview

From a structured awareness and conversion strategy, RDB College generated 468 admission enquiries, reached nearly 3 million prospective students and parents, and significantly strengthened its digital presence during the admission season.

Undergraduate Campaign Performance

Course Interest Generated

• B.Com / B.Com (CA) / Bank Management – 53
• B.Sc Computer Science / IT – 32
• BBA – 29
• Artificial Intelligence & Machine Learning – 26
• MBA – 19
• Biotechnology – 15
• Psychology – 13
• Cybersecurity – 9

Postgraduate Campaign Performance

• Metric	Performance
  Reach	10,07,496
  Impressions	20,29,808
  Profile Visits	7,723
  Instagram Followers Added	400+
  Total Leads	167
  High Intent Leads	167
  Cost Per Lead	₹215.52
  Average Leads Per Day	11.93
  Lead Generation Spend	₹35,992
  Awareness Spend	₹6,374

Course Interest Generated

• B.Ed – 65
• M.Ed – 17
• MBA Hospital Management – 13

Lead Quality Insights

Beyond lead volume, the campaign focused heavily on identifying genuine admission intent.

Parent Engagement

Admissions decisions are often influenced by parents.

The campaign generated:

• 261 Parent Enquiries
• 198 Student Enquiries

This validated our strategy of addressing both decision-makers within the admission journey rather than focusing solely on students.

Campus Visit Intent

One of the strongest indicators of lead quality was the willingness to visit the campus.

The campaign generated:

• 261 Prospective Students Interested in Campus Visits

Campus visit enquiries generally indicate that prospects have progressed beyond awareness and are actively evaluating admission opportunities.

Hostel Demand

Another key indicator of intent was accommodation interest.

The campaign generated:

• 167 Hostel Facility Enquiries

Students enquiring about hostel facilities typically represent a deeper level of commitment and stronger admission consideration.

Platform Insights

UG Campaign Lead Sources

• Instagram Leads – 124
• Facebook Leads – 72

UG Campaign Lead Sources

• Instagram Leads – 37
• Facebook Leads – 130

These insights highlighted how different audience segments behaved across platforms, allowing campaigns to be optimized more effectively.

What We Delivered

✔ Meta Ads Strategy & Planning

✔ Full-Funnel Campaign Architecture

✔ Awareness Campaigns

✔ Lead Generation Campaigns

✔ Retargeting Campaigns

✔ Audience Segmentation

✔ Creative Direction

✔ Ad Copywriting

✔ Conversion Optimization

✔ Weekly Performance Monitoring

✔ Lead Quality Analysis

✔ Continuous Testing & Scaling

The Takeaway

RDB College for Women demonstrates that successful admission marketing is not achieved by running random advertisements.

It requires a structured acquisition system built on audience insights, creative excellence, campaign optimization, and full-funnel marketing.

Through a combination of awareness campaigns, lead generation initiatives, retargeting strategies, and continuous optimization, Notion Graffiti helped RDB College achieve:

• 468 Qualified Admission Enquiries
• 363 High-Intent Leads
• 2.88 Million People Reached
• 5.73 Million Impressions Generated
• 21,014 Profile Visits
• 1,618+ New Social Media Followers
• 261 Campus Visit Prospects
• 167 Hostel Enquiries

The result was not just more leads, but a stronger admissions ecosystem, increased brand visibility, and a scalable digital strategy capable of supporting future admission cycles.

Ready to Scale Admissions Like RDB College?

Let’s build your institution’s next admissions success story.