Looking for the best off-page SEO techniques to boost your rankings and domain authority? You’re in the right place! In this blog, you’ll discover 20 must-know off-page SEO trends and tactics – plus popular websites, their domain authority, page authority, and more.
Before we dive into this year’s top off-page SEO techniques, let’s quickly cover what SEO is and its main types.
Search Engine Optimization (SEO) is all about boosting your website traffic by helping it rank higher on search engines like Google, Bing, and Yahoo. There are three main types of SEO:
- Technical SEO: Focuses on how well your site is built and performs.
- On-Page SEO: Involves optimizing your website’s content and keywords.
- Off-Page SEO: Includes strategies outside your website, like backlinks, to improve your rankings.
Table of Contents
What is Technical SEO?
Technical SEO is the behind-the-scenes work that helps search engines crawl and index your site properly. It’s usually done once at the domain and hosting level. This includes things like:
- Installing HTTPS for a secure connection
- Extending your domain registration length
- Improving your website’s overall loading speed
- Optimizing your robots.txt file
- Setting up a proper custom 404 error page
What is On-Page SEO?
On-Page SEO covers everything you do on your own website to help it rank better. This includes:
- Writing SEO-friendly titles and meta descriptions
- Creating high-quality, optimized content
- Optimizing images (file names, alt text, captions)
- Placing keywords naturally
- Adding internal links and external links
- Setting up Open Graph text for social sharing
In short, On-Page SEO means structuring your website content to be user-friendly and search engine-friendly.
What is Off-Page SEO?
Off-Page SEO helps make your website popular and trusted across the internet — which means better visibility and higher rankings in search results.
While On-Page SEO focuses on your own website, Off-Page SEO is all about what others say about you — mainly through backlinks.
In simple terms, backlinks are like votes. For example, if Website B and Website C link to your Website A, it tells search engines that your site is valuable and trustworthy. The more quality backlinks you get, the better your site can rank.
Before building backlinks, keep these three factors in mind:
- Relevancy: Make sure the website linking to you is related to your niche.
- Authority: The linking site should be well-established with a strong backlink profile.
- Reputation: Look for sites that have good traffic and positive brand reviews.
Smart Off-Page SEO = more votes, more trust, and better rankings!
Top 20 Off-Page SEO Techniques to Boost Ranking
Below are tested and proven off-page SEO techniques you can use in any niche to boost your website’s ranking and domain authority.
| S. No | Off-Page SEO Technique | Effort Level | Link Value |
| 1 | Creating Shareable Content | Difficult | Great |
| 2 | Influencer Outreach | Moderate | Great |
| 3 | Contribute as Guest Author | Moderate | Great |
| 4 | Broken Link Building | Moderate | Great |
| 5 | Local Citations | Easy | Great |
| 6 | Convert Brand Mentions | Easy | Great |
| 7 | Strong Internal Linking | Easy | Good |
| 8 | Social Media Engagement | Easy | Good |
| 9 | Social Bookmarking Sites | Easy | Average |
| 10 | Forum Submission | Easy | Average |
| 11 | Blog Directory Submission | Easy | Average |
| 12 | Article Submission | Easy | Average |
| 13 | Question & Answer | Easy | Average |
| 14 | Video Submission | Easy | Average |
| 15 | Image Submission | Easy | Average |
| 16 | Infographic Submission | Easy | Average |
| 17 | Document Sharing | Easy | Average |
| 18 | Press Release | Moderate | Good |
| 19 | Web 2.0 Submission | Moderate | Good |
| 20 | Use Google My Business | Easy | Great |
1. Creating Shareable Content
Great content is still king when it comes to SEO. When you create high-quality, valuable, and share-worthy content, other websites naturally want to link to it — giving you free, organic backlinks.
Tip: Research regularly and keep your content fresh and up-to-date. The more helpful and interesting it is, the more people will share it!
2. Influencer Outreach
If you’ve created great, share-worthy content, don’t be shy to reach out to influencers in your niche. Share your content with them and ask if they’d consider linking to it from their blog or mentioning it on their social platforms.
Tip: Always focus on influencers with relevant and trusted websites — quality backlinks from the right sources make all the difference!
3. Contribute as a Guest Author
Many reputable blogs welcome guest posts from experts in the field. Write a valuable, well-researched piece and pitch it to relevant websites in your niche.
Focus on quality over quantity: One backlink from a trusted site is worth far more than many low-quality links. Also, avoid posting repeatedly on the same guest blog — spread your contributions across different, high-authority sites.
For many brands, guest posting remains one of the best off-page SEO strategies to build authority and earn strong backlinks.
4. Broken Link Building
Broken link building is a smart off-page SEO strategy that anyone can try. Here’s how it works: keep an eye on other websites in your niche and look for broken links (links that no longer work).
When you find one, reach out to the site owner and suggest replacing the dead link with a relevant page from your own website.
Note: This takes time and patience, but it’s worth it — you help them fix their site, and you gain a valuable backlink in return!
5. Local Citation
Listing your business on trusted local citation websites like Google My Business, Yelp, G2, Capterra, and Crunchbase is one of the easiest off-page SEO techniques. These profiles help you get valuable backlinks and boost your local search visibility.
Keep your profiles updated: Always add the latest business info, services, photos, and even videos. This not only helps with SEO but also builds trust with potential customers.
Local citations have been a time-tested off-page SEO strategy for years — and they still work!
6.Convert Brand Mention
There are a lot of tools that can help you to find the unlinked brand mention. Brand mention means other bloggers talk about your brand name on their website but without the reference link to your website. If you find any such brand mention, that is actually an opportunity for you. You can immediately connect with that brand mention author, say thanks for mentioning your brand and subtly ask for the clickable link. This is one of the trending off-page seo techniques which works for many niches.
Find the list of websites which help you to find the unlinked brand mention.
| S.No | Tools | Price |
| 1 | Brandwatch (Formerly Falcon.io) | Free/ Trial Available |
| 2 | Brand24 | Free/ Trial Available |
| 3 | BrandMentions | Free/ Trial Available |
| 4 | Talkwalker | Free/ Trial Available |
| 5 | Keyhole | Free/ Trial Available |
| 6 | Mention | Free/ Trial Available |
| 7 | Sendible | Free/ Trial Available |
| 8 | Hootsuite | Free/ Trial Available |
| 9 | YouScan | Free/ Trial Available |
| 10 | Sprout Social | Free/ Trial Available |
7. Strong Internal Linking
A solid cornerstone content strategy is a must-have off-page SEO move to boost your rankings. Cornerstone content means creating your most important, valuable articles — the ones you want to rank for — and then interlinking them properly throughout your site.
Why it works:
- Helps search engines crawl and index your pages faster
- Distributes link equity to your new or less visible pages
- Makes your site easier for visitors to navigate
A smart internal linking structure can directly increase your indexing rate, crawlability, and overall SEO performance.
8. Social Media Engagement
One of the easiest and most effective off-page SEO techniques is social media engagement. If you want your business, website, or blog to become more popular and trusted, be active on multiple social media platforms.
Why it works:
- Builds your brand’s presence and reputation
- Drives traffic to your website
- Increases the chances of earning backlinks as people share your content
Top Social Networking Sites for Engagement:
| S.No | Social Network | Domain Authority (DA) | Page Authority (PA) |
| 1 | http://www.linkedin.com | 99 | 100 |
| 2 | http://www.facebook.com | 96 | 100 |
| 3 | http://www.twitter.com | 95 | 100 |
| 4 | http://www.pinterest.com | 94 | 86 |
| 5 | http://www.instagram.com | 94 | 100 |
| 6 | http://www.snapchat.com | 92 | 77 |
| 7 | http://www.reddit.com | 92 | 92 |
| 8 | http://www.tumblr.com | 86 | 100 |
| 9 | http://www.ask.fm | 91 | 71 |
| 10 | http://www.mix.com | 73 | 64 |
Tip: Don’t just post — engage! Respond to comments, join discussions, and share content your audience loves.
9. Social Bookmarking Sites
Social bookmarking is a classic and still effective off-page SEO technique to promote your website or blog. By bookmarking your webpages on high-authority sites, you can drive quality traffic, improve visibility, and get valuable backlinks.
Why it works:
- Boosts referral traffic to your site
- Helps search engines find and index your content faster
- Increases chances of shares and mentions
Popular High DA Social Bookmarking Websites:
| S. No | Bookmarking Site | Domain Authority (DA) | Page Authority (PA) |
| 1 | http://www.digg.com | 93 | 81 |
| 2 | http://www.slashdot.org | 91 | 75 |
| 3 | http://www.reddit.com | 91 | 90 |
| 4 | http://www.diigo.com | 89 | 69 |
| 5 | http://www.tumblr.com | 85 | 100 |
| 6 | http://www.plurk.com | 88 | 70 |
| 7 | http://www.pearltrees.com | 87 | 71 |
| 8 | http://www.instapaper.com | 86 | 71 |
| 9 | http://www.folkd.com | 62 | 68 |
| 10 | http://www.padlet.com | 83 | 72 |
Tip: Use catchy titles and descriptions when bookmarking your content — it increases clicks and shares!
10. Forum Submission
Participating in relevant forums is another off-page SEO technique — though a bit old-school, it can still help if done right. Join forums related to your niche, connect with the community, answer questions, and share helpful advice.
✅ Tip: Use “Do-Follow” forums when possible, and always provide value — don’t spam! A few quality links from active, trusted forums can still boost your site’s credibility.
High DA Forums to Consider:
| S. No | Forum Site | Domain Authority (DA) | Page Authority (PA) |
| 1 | http://www.flickr.com/help/forum/en-us/ | 92 | 72 |
| 2 | http://www.addthis.com/forum | 93 | 61 |
| 3 | http://www.bbpress.org/forums/ | 62 | 54 |
| 4 | http://www.careerbuilder.com | 84 | 69 |
| 5 | http://www.chronicle.com/forums | 82 | 53 |
Reminder: Forum links alone won’t skyrocket your rankings — but they’re great for building connections and driving niche traffic.
11. Blog Directory Submission
Submitting your blog to trusted directories is an old but steady off-page SEO technique for building quality backlinks. Always pick reliable directories, choose the right category, and fill in accurate details about your website.
Why it works:
- Builds credible backlinks over time
- Increases your site’s online visibility
- Helps search engines discover your site
Note: Directory submissions take time to show results, but the links are long-lasting if you focus on quality.
Free Blog Directory Submission Sites:
| S. No | Directory Site | Domain Authority (DA) | Page Authority (PA) |
| 1 | industrydirectory.mjbizdaily.com | 64 | 40 |
| 2 | directory.entireweb.com | 53 | 46 |
| 3 | http://www.elecdir.com | 36 | 49 |
| 4 | http://www.sitepromotiondirectory.com | 35 | 53 |
| 5 | http://www.a1webdirectory.org | 34 | 54 |
Tip: Avoid low-quality, spammy directories — stick to reputable ones for the best results.
12. Article Submission
Submitting articles to high-authority article directories is another way to build quality backlinks and boost your website’s visibility. Always write unique, high-quality content — poor content or keyword stuffing can get your article rejected.
Quick tips:
- Pick the right category for your article
- Use an engaging, relevant title
- Naturally link back to your website within the content
Done right, article submissions can drive steady traffic and strengthen your off-page SEO profile.
Free High-DA Article Submission Sites:
| S. No | Article Site | Domain Authority (DA) | Page Authority (PA) |
| 1 | http://www.hubpages.com | 91 | 70 |
| 2 | http://www.ezinearticles.com | 87 | 72 |
| 3 | http://www.thefreelibrary.com | 76 | 65 |
| 4 | http://www.brighthub.com | 76 | 60 |
| 5 | http://www.magportal.com | 43 | 52 |
Tip: Submit only well-researched, informative articles — they’ll attract readers and earn you trust with search engines.
13. Question and Answer
Question-and-answer websites are a great way to drive high-quality traffic to your site. Join popular Q&A platforms and look for questions related to your business, niche, or blog. Write clear, helpful answers, and naturally add a link back to your website for more visibility.
Why it works:
- Positions you as an expert in your field
- Builds trust with real users
- Drives targeted traffic that can convert
Top Q&A Websites to Use:
| S. No | Q&A Site | Domain Authority (DA) | Page Authority (PA) |
| 1 | http://www.quora.com | 93 | 77 |
| 2 | answers.yahoo.com | 92 | 72 |
| 3 | http://www.ehow.com | 92 | 73 |
| 4 | http://www.answerbag.com | 65 | 51 |
| 5 | http://www.blurtit.com | 63 | 58 |
Tip: Always keep your answers genuine and valuable — don’t spam your link. Quality answers get upvoted and bring more clicks!
14. Video Submission
Sharing videos on high-authority video platforms is a great way to boost your brand visibility and get quality backlinks. When you submit a video, always add a catchy title, clear description, relevant tags, and a link back to your website.
Why it works:
- Videos attract more engagement and shares
- Builds strong backlinks from high-PR sites
- Helps you reach new audiences across platforms
Popular Video Sharing Sites:
| S. No | Video Site | Domain Authority (DA) | Page Authority (PA) |
| 1 | http://www.youtube.com | 99 | 100 |
| 2 | http://www.vimeo.com | 97 | 96 |
| 3 | http://www.dailymotion.com | 96 | 67 |
| 4 | http://www.vine.co | 90 | 71 |
| 5 | http://www.metacafe.com | 88 | 76 |
Tip: Create useful, shareable videos that provide value — tutorials, explainers, and reviews perform really well!
15. Image Submission
Sharing your images on high-DA image sites is a smart off-page SEO technique to get backlinks and drive traffic. Before submitting, always optimize your images with the right URL, title tag, description, and relevant tags — this helps search engines understand your visuals.
Why it works:
- Increases your brand’s reach through image search
- Generates backlinks from trusted image platforms
- Boosts your chances of shares and pins
Popular High-DA Image Sharing Sites:
| S. No | Image Site | Domain Authority (DA) | Page Authority (PA) |
| 1 | http://www.mediafire.com | 94 | 79 |
| 2 | http://www.pinterest.com | 94 | 82 |
| 3 | http://www.instagram.com | 93 | 100 |
| 4 | http://www.flickr.com | 92 | 95 |
| 5 | http://www.imgur.com | 92 | 82 |
Tip: Use high-quality images with catchy captions — eye-catching visuals are more likely to get shared and linked!
16. Infographics Submission
Infographics are hugely popular for building backlinks and getting shares. Create eye-catching, informative infographics and submit them to top infographic directories. Always include a reference link back to your site.
Why it works:
Infographics are easy to share, get embedded on other sites, and attract natural backlinks.
Top Infographic Submission Sites:
| S. No | Site | DA | PA |
| 1 | http://www.reddit.com/r/Infographics | 91 | 69 |
| 2 | http://www.visual.ly | 78 | 70 |
| 3 | http://www.infographicsarchive.com | 55 | 52 |
| 4 | http://www.submitinfographics.com | 47 | 47 |
| 5 | http://www.nerdgraph.com | 45 | 50 |
Tip: Use clear data, attractive design, and an embed code to make sharing easy.
17. Document Sharing
Turn your valuable content into PDFs or PPTs and share them on trusted document sharing sites. Always use unique, high-quality content.
Why it works:
Document sites have high authority and help you earn backlinks while sharing useful info with a new audience.
Top Document Sharing Sites:
| S. No | Site | DA | PA |
| 1 | http://www.slideshare.net | 95 | 85 |
| 2 | http://www.issuu.com | 94 | 82 |
| 3 | http://www.scribd.com | 94 | 80 |
| 4 | http://www.box.com | 93 | 73 |
| 5 | en.calameo.com | 92 | 64 |
Tip: Add clickable links inside your documents and optimize file names with keywords.
18. Press Release
Share newsworthy updates about your brand through press releases on reputable sites.
Why it works:
Press releases build brand awareness, generate buzz, and can earn backlinks from major news and media outlets.
Top Press Release Sites:
| S. No | Site | DA | Pa |
| 1 | http://www.prnewswire.com | 92 | 74 |
| 2 | http://www.prlog.org | 82 | 67 |
| 3 | http://www.openpr.com | 62 | 56 |
| 4 | express-press-release.net | 46 | 48 |
| 5 | http://www.issuewire.com | 39 | 43 |
Tip:
Write compelling, genuine stories — not just ads — and include branded anchor text naturally.
19. Web 2.0 Submission
Create subdomains on high-DA platforms like Medium, Blogger, WordPress, and Tumblr to publish valuable content and link back to your main site.
Why it works:
These mini-sites act like satellite blogs, giving you more ranking opportunities and backlinks.
Tip: Update your Web 2.0 properties regularly, share genuinely useful content, and build backlinks to your Web 2.0 posts too.
20. Use Google My Business
Google My Business is free and crucial for local SEO. A fully optimized GMB profile helps you appear in local searches and builds trust with local customers.
Why it works:
You show up in Google’s local pack, maps, and can attract real foot traffic, reviews, and local backlinks.
Tip: Write a clear business description with your keyword and city, update posts and photos often, and respond to reviews quickly.
Conclusion
I hope you enjoyed this guide on off-page SEO techniques and trends that truly work for all niches. If you need help building quality backlinks for your website or your clients, leave a comment below — I’m always here to help.
Happy Ranking! 🚀
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