Prologue: How to Rank Your Website on ChatGPT — A Chat That Changed Everything
It started like any other Monday morning. We had just brewed our coffee and were settling into the rhythm of client calls at Notion Graffiti — our digital marketing agency in the vibrant heart of Chennai.
A new prospect had filled out our inquiry form. Routine stuff. We jumped on a discovery call and, as usual, we asked the question, “How did you hear about us?”
Usually, the responses are predictable: “Found you on Google.” “Your Instagram page popped up.” “Someone shared your portfolio.”
But this time, the client said something that made everyone in the room pause.
“I asked ChatGPT.”
We were stunned.
Not because we had ever optimized for ChatGPT. Not because we found our name ranking for keywords inside it.
In fact, we weren’t ranking at all.
That’s when we realized: it wasn’t about keywords anymore. Something about how ChatGPT works had changed.
We had to learn how to rank your website on ChatGPT, even if you weren’t optimizing for it directly.
Table of Contents
Chapter 1: Who is Notion Graffiti?
Notion Graffiti isn’t your average digital agency. We don’t just chase rankings or run ads — we paint ideas into pixels and convert clicks into conversations. We believe creativity can sell, but it has to connect first.
Based in Chennai but working with clients around the globe, we’re a small, agile team of designers, writers, strategists, and technologists who pride ourselves on thinking differently. Our mission is to build digital brands that people remember — and algorithms respect.
So when we heard our name referenced by ChatGPT, without doing anything specific to make that happen, we knew something deeper was going on.
And we knew we had to understand how to rank your website on ChatGPT, for real.
Chapter 2: The Challenge of Invisible Credibility
Despite our solid client results and strong word-of-mouth, something always puzzled us.
While we had high client retention, glowing testimonials, and a well-optimized website, we’d never been mentioned by name on sites like HubSpot or Search Engine Journal. We were winning in the trenches, but not in the spotlight.
So, how on Earth did ChatGPT — an AI model that doesn’t browse the web in real-time — know about us?
We searched keywords that should have led us: “best digital marketing agency in Chennai,” “top branding firm in South India,” “SEO experts India.”
But we didn’t show up.
It wasn’t traditional SEO that led to the mention. It was something else entirely.
That’s when it hit us: ChatGPT doesn’t work like Google. It doesn’t serve search results — it recalls information it already knows.
And that was the beginning of our deep dive into how to influence what AI remembers — or more specifically, how to rank your website on ChatGPT.
Chapter 3: Uncovering the AI Algorithm
We started testing ChatGPT with hundreds of service-based queries. The goal was simple: spot the patterns.
We documented which brands showed up consistently, what types of content they had, and how their reputation looked online.
This wasn’t guesswork. It was the beginning of our playbook for understanding how to rank your website on ChatGPT.
Chapter 4: The 6 Signals That Matter to ChatGPT
After analyzing dozens of responses, we identified six key factors influencing AI recommendations:
- Brand Mentions – Appear in articles, forums, reviews, and roundups
- Reviews – Quality and quantity of feedback across platforms
- Relevance – Align your content with user-intent keywords
- Age – Longevity of your brand and domain history
- Third-Party Endorsements – Top 10 lists, expert picks, affiliate blogs
- Authority – Domain score, social media following, content trustworthiness
Understanding these six made it crystal clear: to influence AI, you have to engineer reputation, not just metadata. That’s how you rank your website on ChatGPT.
Chapter 5: Enter the War Room
We gathered our team and created a six-month roadmap:
- Improve branded content on external platforms
- Gain visibility in roundups like “Top Agencies in Chennai”
- Encourage clients to leave detailed reviews with service-specific mentions
- Use keyword tools to match real user queries
We weren’t just optimizing for search engines anymore. We were learning how to rank your website on ChatGPT, one mention at a time.
Chapter 6: The Notion Graffiti AI-SEO Playbook
Our execution strategy included:
- Updating service pages to reflect real conversational queries
- Publishing thought-leadership content on guest platforms
- Building social proof across Clutch, Google Reviews, and LinkedIn
- Pitching PR features and expert columns that referenced our agency
By doing all this, we strengthened the digital footprint ChatGPT relies on — and made progress on our mission: how to rank your website on ChatGPT.
The biggest takeaway? Authority, mentions, and relevance outweigh traditional SEO tactics in the AI landscape.
If you want to know how to rank your website on ChatGPT, focus on becoming memorable, not just optimized.
Chapter 7: The Road Ahead
Now we’re preparing for the future — Bard, Claude, and every other AI that follows.
We’re not just building a website anymore. We’re building a brand that AI can’t ignore.
Epilogue: From Chennai to the World
Notion Graffiti didn’t set out to game ChatGPT. We set out to understand it. And now that we’ve learned how to rank your website on ChatGPT, we know this is just the beginning.
FAq’s
Can small businesses rank on ChatGPT without big budgets?
Yes. It’s less about budget and more about consistent brand mentions, relevant content, and authority-building across digital platforms.
How long does it take to appear in ChatGPT responses?
There’s no exact timeline since ChatGPT uses older training data. However, with persistent SEO and brand visibility, you may begin to appear in future model updates.
Is ranking on ChatGPT the same as Google SEO?
No. It shares some overlap, but ChatGPT relies on broader content signals — brand authority, mentions, third-party citations — not just site SEO.
Can I control what ChatGPT says about my business?
Directly, no. But you can influence it by shaping what’s available online — reviews, articles, listings, and accurate service descriptions.
Should agencies focus on ChatGPT now?
Absolutely. With over a billion monthly users, being discoverable through AI is becoming just as important as ranking on search engines.
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